Entertainment Law Terms and Definitions

Camera Ready
An ad, art, copy text or graphic ready for inclusion in publications.

Rate Card
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.

Use Fees
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.

Manager
Known for paying special attention to both a client's personal and financial needs, the manager assists in administrating an artists' personal business. Agents and managers share many of the same functions, but tend to fill very unique rolls. Managers usually work with smaller client lists, as they're known for providing more focused attention on the growth and development of a clients' career.

Audience Segmentation
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.

Frequency
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.

Kill Date
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.

Copy
Any text to be included in an advertisement.

Agent
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.

Holding Fees
In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.