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Asia-Wide Movie Piracy Operations Net Record 6.7 Million Pirate Discs, 915 Arrests
Law Enforcement Agencies Conduct 1,919 Raids to Reduce Street Vendor Presence and Boost Legitimate Sales
Hong Kong – Operation Red Card, an Asia-wide anti-piracy enforcement initiative launched by the Motion Picture Association (MPA) in early May, concluded in mid-July having resulted in record seizures of 6,750,350 pirated optical discs and 1,483 optical disc burners, as well as the arrest of 915 suspected motion picture pirates. The arrests and seizures far surpassed those recorded in previous MPA regional anti-piracy enforcement sweeps.
In 12 countries across the Asia-Pacific region, law enforcement agencies conducted 1,919 raids in an effort to crack down on the availability of illegally pirated movies in retail shops and markets and from street vendors during the important northern hemisphere summer months.
The main targets of Operation Red Card were piracy hot spots that had caused significant problems in the past and resisted previous enforcement efforts. The operation was aimed at protecting sales of cinema movie tickets and legitimate home video products such as DVDs and VCDs by reducing the availability of pirated optical discs. Read more at mpaa.org
Treatment is one of the starting blocks in the development process
The treatment takes the outline a step further, adding depth to character and story by filling in missing blanks. The treatment's main purpose is to tell the complete story before setting it in script form. Most are written in prose and range from ten to twenty pages. The treatment is the best place to hammer out initial story and character problems. Unless a script is sold on spec, most buyers require a treatment (or very detailed) outline from its writers before commencement of the actual screenplay. If financed independently, the treatment's often a part of the initial fundraising package.
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Definition:
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Agent
Definition:
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.
Media Plan or Media Buy Plan
Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
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